Shah Rukh Khan Launches Campaign for ICC Men’s Cricket World Cup 2023

In an exciting collaboration, Bollywood's beloved superstar Shah Rukh Khan, along with a star-studded lineup of cricket legends, has kick-started the exhilarating 'It Takes One Day' campaign. The campaign, a joint effort by the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI), aims to unite cricket fans worldwide ahead of the ICC Men’s Cricket World Cup in India later this year.

The electrifying campaign was unveiled in Mumbai with only 77 days remaining until the opening match on October 5 in Ahmedabad. Focused on the essence of the game, the 'It Takes One Day' campaign revolves around the nine emotions of cricket, or 'Navarasa', that both players and fans experience during the thrilling One Day Internationals.

A captivating film, featuring the charm of Shah Rukh Khan and cricketing icons like JP Duminy, Shubman Gill, Dinesh Karthik, Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes, and Jemimah Rodrigues, takes spectators on an emotional journey through the memorable moments in the Men’s Cricket World Cup history.

The 'It Takes One Day' campaign ingeniously intertwines the nine 'Navarasa' emotions - anguish, bravery, glory, joy, passion, power, pride, respect, and wonder - into a rollercoaster experience that can be lived in just one day of riveting cricket action.

Geoff Allardice, the ICC CEO, expressed his excitement for the campaign launch and the upcoming World Cup. He believes that the campaign beautifully captures the shared experience of emotions that fans and players alike undergo during One Day Internationals.

BCCI Secretary Jay Shah echoed this sentiment, emphasizing the unmatched significance of the ODI format with its thrilling moments, intense battles, and unpredictable outcomes that captivate fans globally. He is confident that the ICC Men’s Cricket World Cup 2023 in India will be an exceptional celebration of cricketing excellence, cultural diversity, and the unifying spirit of the game.

As cricket and cinema entwine, this extraordinary campaign promises to create an indelible impact on fans across the globe. With the charismatic Shah Rukh Khan and an incredible lineup of cricketing legends leading the way, the 'It Takes One Day' campaign is set to bring cricket enthusiasts together and generate anticipation for the upcoming World Cup.

Get ready for a sporting extravaganza like never before as cricketing history, emotions, and entertainment unite at the ICC Men’s Cricket World Cup 2023!